CRM software strengthens customer relationships by organizing and accessing customer data. Without knowing your customers, you can never understand the demand and preferences of the market audience. Using functional CRM software, you can study customer behavior and experience aspects.
But the question is HOW!
With the advancement of technology, customer data gathering is way too easy for businesses. On the basis of data, companies target and retarget the market with more affectionate marketing strategies. Businesses use various marketing tactics to attract customers and, more than that, to reach the targeted audience in real-time.
As a result, CRM software is one of the qualified tools that associates multiple business functions into one platform and makes everything smooth to satisfy customers. Customer support, marketing, and selling are the major business functions incorporated and associated with realistic benchmarks and metrics to reach achievable goals.
CRM software is the advanced version compared to legacy communication and data management systems, where finding customer data is easier and assisting is quicker. I would like to give a most simplified definition for your understanding to simplify CRM software.
Customer Relationship Management (CRM) Software
Customer Relationship Management or CRM software can be accessed and managed from anywhere. It helps businesses manage customer data, interaction, communication, behavior, and purchase history in a safe and secure database. CRM is wholly built on a customer-centric approach where the entire focus is to study customers.
According to research, effective sales organizations are 81% more likely to practice consistently using a CRM or other system of record. Moreover, 59% of businesses claim that CRM software has improved lead cost reduction (by 27%), customer satisfaction rate (by 47%), and client retention (by 47%).
On the other hand, 50% of sales managers claim CRM systems are difficult to implement. This was the hurdle of the back day when technology was not that fast and smart. But now everything we got you covered with a minimum effort because Captals launched in the market.
With Captals, you can now implement CRM in just a few steps. Our highly intuitive and user-friendly CRM software can easily integrate with any company ecosystem. We have added robust features and functionality that make our product more viable to fulfill user requirements. Moreover, we have a unified solution that includes CRM and ERP solutions that can regulate overall business under one platform.
We have built customized CRM software that is a counterpart of any industry. We have included almost all essential features that make CRM software more powerful. Let’s quickly examine what features should be dealt with while having a great CRM solution.
Must-have Features For CRM Software Solution
Account & Lead Management
One of the most important factors of having CRM is to secure customer data from different channels. CRM helps to acquire and manage prospects’ details to add to the list of qualified leads.
It allows companies to scrap out their target audience so they can run personalized marketing campaigns in the future. This information is user-generated that can include name, preferences, location, age, etc. Furthermore, all the information a company has collected in CRM throughout the years can help increase conversion by converting prospects into customers.
Sales Analytics & Insights
A detailed dashboard that uncovers the potential of your marketing campaign and shows real-time sales analytics is highly compelling. CRM is all about showcasing the progress of the company. With CRM sales analytics and insights, you can evaluate your daily, quarterly, monthly, or yearly sales trends that inform you about your business expansion.
Moreover, gauging sales performance also helps you to evaluate sales agents’ performance, set further sales targets, and improve internal selling strategies. In fact, sales leaders allocate future marketing plans based on in-depth insights and analytics.
Planning & Execution
By implementing CRM software, businesses can effectively plan realistic targets and goals for the future. Business owners execute strategies that are on a factual basis, provided by CRM software. By keeping all facts and figures in mind, you can make hard decisions, generate more revenue, and set new goals.
Once you have planned your next step, whether for running marketing or selling campaigns, the execution process may be simple and sleek. CRM software provides real-time planning calendars, make instant notes, assign team task, track backlogs, etc., to create planning and executions.
Marketing Campaign Management
Running marketing campaigns and managing them is such a hectic task if it is done manually. Automation makes marketing more advanced and accessible to get more in less time. CRM provides a platform where you can automate your marketing campaign and monitor progress in real-time. For example, running a promotional email marketing campaign with CRM can help you instantly track CTR, open rate, bounce rate, and conversion rate.
However, effective marketing streamlines the communication process and eliminates the gap between customer and retailer to be the best understanding of customer requirements. Integrating CRM with different marketing platforms allows you to deliver personalized experiences whenever a user interacts.
Customer segmentation
Segmenting based on personas provides 90% of firms with better knowledge about their audience. Customer segmentation deals with segregating different types of customer personas to create personalized marketing strategies. Individuals with the same likes or dislikes, demographics, behaviors, ages, etc., can create segments.
In CRM, you can use this feature to target each segment for effective marketing. Moreover, you can select two or more customer segments or create a customized division for better campaign management.
Help Desk
CRM provides a central interface for viewing and responding to customer queries and concerns. As companies are active on different marketing channels such as social media, emails, websites, chatbots, etc., CRM integrates all platforms under one umbrella. As a result, agents can track all queries and timely help and respond, enhancing customer experience.
Task & Team Management
Managing employees and their task is not a big deal with CRM solutions. You can monitor employees’ productivity by evaluating the completion status and backlogs. Even you can track the time to complete a task, such as hours saved by customer agents, response time, ticket resolving time, and much more.
Moreover, you can assign tasks, manage workflows, strengthen team collaboration, and much more. Within the CRM, everyone is responsible for task completion and status change so that their managers know what they did at the end of the day.
READ MORE: What is CRM Software Development? A Sought-After Tool For Businesses
Bottom Line
A multi-purpose CRM software helps resonate effective marketing and selling plans that hit directly to your target audience. Keeping track of your team and customers, monitoring sales, creating effective marketing campaigns, and much more in just one stop solution, i.e., CRM software.
If you are ready to implement CRM software in the easiest way, Captals is the solution that you require. We have a highly professional team that helps you deploy CRM and provide 24/7 customer support for your help. Let’s take a product demo to get more details about our product.