There is multiple CRM software out there in the market that helps businesses streamline their sales and strengthen their customer relationship. The top of the list of CRM is Salesforce, Captals, HubSpot, etc. Many top-leading business owners prefer Salesforce CRM due to its exceptional software performance, although it is such an expensive CRM software in the town.
If we are talking about affordable and counterpart CRM software, Captals can win the ground. But how can you trust me about my words?
Generally, both CRM software helps scale business, increase the productivity of employees, improve customer experience, and boost profitability. The emerging use of CRM demands functional and feature-rich software that covers all business needs.
Fortunately, Captals CRM and Salesforce are highly competitive, but the difference comes when we think from the perspective of investors. Investing in such software can bring sales and drive more customers can be a risk-taking if you go for the wrong CRM that can not be suitable for your business structure and not in your budget.
Before discussing the features and functionality, first, we will introduce both software for your understanding.
What is Captals CRM?
Captals is a leading PaaS (Platform as a Service) provider that gives a fully-fledged cloud-based CRM platform for all types of businesses. Captals extensively serves startups, SMBs, and enterprise-level companies with its pocket-friendly prices but equivalent services that any other CRM software delivers.
Moreover, Captals has been built in-house with customized coding and is based on an immersive architecture that is easy to adapt to the end users. The purpose of Captals CRM is to enable the scalability and growth of any business by integrating sales, service, and marketing functions. The user-friendly interface, easy integration, and customized features enhance the beauty of the Captal CRM software.
Capitals provide a highly interactive dashboard where you can easily navigate sales and marketing activities with data-driven insights and reports. Instant connectivity through chats, capturing qualified leads via ads or websites, managing data, and much more you can enjoy by just logging in and setting up your account.
What is Salesforce CRM?
Salesforce is a cloud-based CRM that values customer and company relationship management with its feature and functional SaaS solution. The high performance of Salesforce makes it unbeatable CRM software if you are using and implementing it professionally. For its highly immersive functionality, it requires more resources and budget to integrate it into organizational architecture.
A detailed dashboard, instant messaging, allocation of sales, and lead generation can help users keep an eye on multiple functions at the same time. Like Captals, Salesforce provides in-depth data-driven reporting and analysis that helps businesses make the right decision at the right time.
The purpose of both platforms is quite similar, but the competition is still high among them. Let’s get an in-depth analysis of both CRM software by comparing the features, prices, and functionalities so that you can choose the right one for your business.
Captals CRM Vs. Salesforce CRM – A Comprehensive Comparison
We have observed the major features that make both of them highly competitive and diligent are listed down. That will help businesses choose the right software at the right time.
Ease of Use
Captals is a PaaS provider that gives a seamless interface and login features without any hefty integration. Instead, it has a quick setup wizard based on 4 steps that require your company information to set up your accounts. You can also request consultation and onboarding meetings with experts to get into it easily. Without any additional process, Capitals make the software simplified and easy.
On the other hand, Salesforce is a SaaS provider that needs in-depth information about your business. Within each area of interest, you must fill 5 or more multiple tabs with business-related information, such as defining your sales process, planning your activities, etc. To operate Salesforce, you must understand each CRM segment to implement and manage effectively. However, it has a sleek onboarding process that provides resources and demos to run the software.
Implementation
In Captals, the CRM is controlled while implemented into the current business operations. The super admin can implement and maintain multiple roles without hiring a dedicated CRM admin. However, based on pricing packages, it allows you to add team members and users with particularly assigned roles.
In Salesforce CRM, the implementation needs experts and professional administration. Some businesses that are less techie can also hire full-day Salesforce trainers to make things fix and provide consultancy.
Customization
Captals are generic CRM software that contains built-in features. Users can not customize it with an external code base. But it can be customized module-wise, such as in association with other modules. For instance, if you buy only CRM, later on, you need an accounting module to integrate with your CRM. You can simply process it by integration without having coding skills. Surprisingly, it is a no-code platform with super-integrated modules.
On the other hand, Salesforces provide coding capabilities to customize CRM. It may be difficult for non-techie employees to handle massive coding to integrate new features. But those with the budget and a pool of development team can excel in Salesforce CRM from head to toe.
Support And Task Management
Captals provide different support features where the admin can control all tasks, assign issues, generate tickets, change status, and more. Users can manage all support tickets, cross-department task alignment, and handle routine tasks of individual agents and customers. You can also keep track of deliverability, ongoing status, task assignee, post-sale task management, and much more.
Salesforce also provides the finest support and task management tools that can positively influence customer and company relationships as well as employee productivity. It ultimately consolidates the sales funnel process and real-time project management data.
Reporting & Insights
Captals CRM enables users to allocate real-time data that help businesses to generate effective marketing campaigns and retargeting ads. It also helps in making on-time decisions by analyzing graphical and PDF-generated reportings.
Whereas, Salesforce also provides exceptional dashboards insights with the highly data-driven representation of consumer behavior and customer buying journey. Both platforms have a comprehensive reporting system that enables users to consolidate data to provide a cohesive and enriching customer experience.
Integrations
Captals is extensively flexible when it comes to integration with third-party tools. For example, Captals CRM has a separate module for rental management. It can seamlessly integrate with third-party booking apps such as Airbnb, Agoda, booking.com, etc. Stripes have been incorporated for payments and export and import data. Google products also configure it best out of both worlds.
In Salesforce, thousands of integration due to int code base customization make it unique. A tech-savvy can integrate multiple integrations, including code-based integration and app-based integration.
Get More Info: What is CRM Software Development? A Sought-After Tool For Businesses
Last But Not Least – The Pricing Structure
Captals is a generic, built-in featured platform that can easily set up accounts and be integrated into your system within a few steps. It cuts the cost of hiring a dedicated engineer or support agent to enable CRM in your existing system. However, many resources and free demos can help you understand Captals CRM within a day. To sum up, you can say Captals is a cheap product as a whole.
On the other hand, Salesforce is a diversified functionality that makes it more complex and thoughtful. It needs a trainer or external source to handle the CRM software, from setting up accounts to code base customization. They have multiple packages, but the basic started with a hefty amount that will not afford startups and SMBs. Technically, Salesforce caters to enterprise-level businesses that can pay well and handle easily as they have a workforce pool.
So, if you conclude, Captals can be the winner regarding pricing, ease of use, and implementation. On the other hand, Salesforce is unbeatable in customization and providing multiple integrations. If we conclude the pricing, there is a big difference in packages Captals is the cheapest CRM than Salesforce and is very easy to use by all means. If you are a startup, SMB, or enterprise, you can get an affordable cloud-based CRM named Captals. Get in touch with us to get a detailed demo of our product.